![]() ![]() It is a consistent landing page template that resides on the brand’s web servers (or a third-party web host) containing the brand’s data. Coca-Cola Bottling Company United used robotic process automation to replace tedious. SmartLabel uses a consistent, digital format to provide clear, accurate, and easily accessible information via search or mobile scan. SmartLabel is not a third-party application or a centralized data repository. With hundreds of pre-built connectors, thousands of templates. All data attributes comply with GS1 data standards. SmartLabel web pages have a consistent format across brands and categories, and each brand controls its own product data. SmartLabel also is a unique way for brands to connect with their consumers and, where permitted, a tool for brands to meet state and federal digital labeling requirements. SmartLabel is a flexible and adaptable digital platform developed and championed by brands, operated by the Consumer Brands Association and supported by leading trade associations like Food Industry Association (FMI) to provide consumers with accurate and up-to-date product information that goes beyond the package. Today’s savvy consumers expect full transparency on the products they consume and use and have a desire for more information than can fit on most packaging.
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